The Northern Creative Agency | Creative Marketing and Production

NORTH ABOVE ALL

ABOUT THE NORTHERN

We worked in other people’s creative companies, where we learned the rules. Then we rewrote them and opened The Northern—a combination creative agency and production house. Above all, we focus on delivering thoughtful, honest content and interaction for brands. Ideas and content that work.

We’re independent, collaborative, and international. We live in Nova Scotia, Canada. We work everywhere, from Iceland to China, the United States to Ghana. We’ll work with you wherever you are.

Whether you need TV or online commercials, 2D or 3D animation, social media marketing & content, branding & strategy, radio advertising, 3D projection mapping, an app, a website or service production… we’ll take you where you need to go.

NORTH ABOVE ALL

LATEST WORK

CANADIAN HOCKEY LEAGUE

Television & Online Commercial

NORTHERN + CHL

The Canadian Hockey League’s Memorial Cup is a tough trophy to win.

No less than 60 teams compete for it, from the three leagues that make up the CHL: the WHL, the OHL, and the QMJHL. The players who vie to win it are between 16 and 21 years old, a sampling of North America’s and Europe’s best. They’re just one step from the NHL and equivalent leagues elsewhere, and many will take that step up next year.

Last season, in Halifax Nova Scotia, the awarding of the Memorial Cup marked its 100th anniversary. This year would have been its 101st—if the season hadn’t been cut short by COVID-19, resulting in the tournament’s cancelation.

Nevertheless, the 2020 season saw a lot of great hockey, which deserved to be acknowledged. So, working with the CHL, we put together this piece. Rather than mourning the season’s untimely end, it celebrates the highlights that made the season memorable. It features a diverse group of players who all share the likelihood of being drafted and making the show next year. Even though their Memorial Cup dreams didn’t materialize, these young players face bright futures. And this spot expresses our appreciation for all they gave us as their fans.